Business-Minded Marketing Solutions


Brand Development

Guideline works with clients to effectively define and communicate their brands to customers, potential customers and employees. By identifying the key selling points that differentiate clients from their competitors, Guideline will strategize on how to best create a memorable brand.

Communications Management

 Guideline works to map out a comprehensive communications strategy including websites, social media, radio, brochures, newsletters and more. Guideline can manage communications program in-house or clients can manage the program on site.

Business Strategy

Guideline has the expertise to assist clients with developing business strategies. This may include assisting with business plans and press releases or advising start-ups and established businesses on how to get financing. Guideline is also available to proof-read and edit documents.  



Guideline Marketing was founded by Susan Penner, whose career spans 20 years as a marketing professional. She has worked with a wide range of clients including large multi-national corporations and smaller non-profit organizations. From the manufacturing industry to the service sector, Susan has developed strategic and intentional approaches to marketing with her clients. Susan has an Honours Bachelor of Commerce Degree in Marketing and an MBA in Organizational Leadership & Design.

Guideline prides itself on personal service and is available to work on or off site in or near the Steinbach, MB area.

To set up an initial consultation, call or text Susan at 204-381-6584.